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Have you understood that you can immediately identify a company with its logo, even though its name is not part of the logo? Perhaps you’ve noticed that you can guess the nature of a business correctly by first looking at its logo, even if you’ve never heard of it before. Symbols are a succinct and efficient way to communicate your business information. A logo is an important part of your company’s brand and has a major impact on the public perception of a company. Actually, a logo is one of the major brand investments a company can make.
Why is Logo Design Important?
A logo can be described as a company’s face. It is often the first thing a potential customer notices about your company. A logo is much more than just an image; it is a point of customer identification and an essential basis for your company’s branding. Customers are often said to express their views about a company in seconds. A well-designed logo is an easy way to communicate that your business is professional, trusted and delivers quality goods or services to potential customers.
Factors to Consider
A logo should be recognizable enough to fit seamlessly and clearly in different media. A strong logo makes a perfect first impression and is unforgettable. It should work at all sizes – on a billboard or on a pen. A strong logo has an influence in black and white as well as colour.
Details are extremely relevant for logos. Every element of the logo, including colours , shapes and fonts, must be given special attention. All these elements help to communicate your brand message. A gym can use thick, daring fonts and a wedding planning agency can use fantastic, cursive fonts for its logo.
Visuals and photographs should be appropriate to prevent inconsistencies or ambiguity in your company. All colors, forms, pictures and fonts must correspond to the idea to be communicated. It is very important that your logo gives your company the correct message.
Can We Help You?
We ‘d love to! We ‘d love to! Whether you have never had a logo before, or want an existing logo to be updated, Chrysalis will contact you to see what you, the customer and what your brand needs. These two thoughts are combined into one finished product of which you can be proud.
We know how important logo design is for companies and our team is ready to give you a wonderful picture of your company. To send us a message, please access our contact page. We would love to listen to you!