Statistics show that an average person receives over 100 emails a day, or to be more precise about 120 emails a day. You can only imagine that they don’t read all of them, or to go even further they don’t even open all of them.
How to get your emails sent to the right recipients, that’s the first level of email marketing. The second level is how to get them to open your emails. But wait, it doesn’t end there, the third level is to get them to read through your email and the fourth and final level is to get them to respond to the call of action, i.e. to open your website or wherever your email leads them.
It’s no easy task, mind you, you got to keep your potential clients entertained and interested. You need to use the right subject line to get them to open the email and then the right opening sentence to get them to start reading.
Once you have them hooked, the content needs to be both informative enough, as well as entertaining enough to keep your readers reading till the end. Needless to say, this entails that the content needs to be brief and clear enough. And it’s more than just choosing the right email content, you also need to be sending it to the right audience. And all of that is part of email marketing, will be handled by us if you choose us to manage your digital marketing.
Got a project?
VISIVA is founded by a group of marketing professionals with 10+ experience years in the area, we are old enough to be skilled and well-versed, yet young enough to be in touch with the latest trends.