The VISIVA Agency´s Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services – the connection between the strength of communication and the different points that influence.
It has a particular relationship with the Agency´s name. The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of
upper case letters. The typeface is Montserrat Bold and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of colour as well as shape and form. The two corporate colours are Yellow and Grey. It is a fresh and appealing blend of colours chosen for their strong combination – modern – classic – timeless.
The Colours have been selected according to international standards as shown below and are easily implemented.
Task: Professional Brand Book (34 pages)
Client: VISIVA – Digital Marketing Agency