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Is Your Website Making the Right First Impression?

It takes only a fraction of a second for visitors to express an opinion on your website. Although testimonials, reviews and a blog of high quality contribute certainly to the website’s credibility, a first impression is based on what a user can take immediately. Here’s what your website should have to make a first impression.

Security

If the protection of your website is not sufficient, you can stop a user even before seeing the website.

If your website still uses the older HTTP data transfer protocol rather than the newer and more reliable HTTPS, anyone who tries to access your website using the Google Chrome browser is able to see the URL address bar with a “Not Safe” red alert. This tells your visitors that your site does not have the extra encryption layer that protects them against stolen and misuse of their personal data.

In a recent survey, 64% of users said that if they saw a Not Safe Alert they would leave a Website ‘instantly.’ Upgrade your Website Connection to HTTPS to avoid scaring customers and, more importantly, to make sure that any information your users enter on your website is safe.

Speed

Your visitors to your site expect your site to be loaded and used within 2 seconds, while Google found that 53% of mobile users leave a page which takes more than 3 seconds to load. When your website takes too long to load, you will lose traffic on the website, sell less, and see customer satisfaction decreased.

One report shows that a 1 second load time delay can reduce page views by 11% and conversions by 7%. 79 % of consumers who experience slow load times or other performance issues on the website will never visit the site again if you have an ecommerce site.

See our blog How to boost your website speed in order to find out how to test your load times and improve efficiency on your site.

Responsiveness

Less than half of all web traffic comes from mobile devices, and most visitors to your site view your site on a screen less than a computer monitor.

If your website does not respond — a style that allows a website to adjust its styling on the basis of the display size of the device it is using — your visitors will probably experience frustration using your site and will be more likely to leave.

The lack of sensitive design keeps visitors away, and can also decrease your search results because responsive design is a preferred form of Google web design.

Design

As far as websites are concerned, the appearances matter. It only takes 50 milliseconds for your site visitors to grasp your website’s overall design and esthetic, including layout, colour, balance, readability and overall visual attractiveness. If you don’t like what you see, it is less likely that you will remain on your site — Adobe studies have shown that 38% of internet users stop using a website if the content or layout is unattractive.

If your website appears embarrassed, outdated or unprofiled, it is not a good representation of your brand, and it could be time for a redesign of the website.

Content

Quality content on a website is one of the most critical ways to assess the quality of your website, but the content of your home page counts when it comes to first impressions.

Make sure the messages on your homepage are clear and written and that your website visitors receive information about who you are and what you can do for them. Make sure you search double and triple for any forms, grammatical errors, or difficult words.

Content also includes images, so choose photographs or other high-quality visual elements that reinforce your brand and evoke an emotional response.

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